Initially, the client’s site was receiving clicks from irrelevant keywords, which led to poor engagement and low conversions. After identifying the issue, we optimized the keyword targeting by removing unrelated terms and focusing on high-intent, service-specific keywords. As a result, although total clicks slightly decreased (624 vs. 673), these are now more relevant and qualified. We also improved content alignment and SEO structure, which led to a noticeable improvement in average position (from 46.2 to 39.3), showing better visibility for the right keywords.