We launched the Facebook Ads campaigns in October 2024, starting with a conservative budget to test different audience segments, creatives, and messaging. As we gathered data and identified top-performing elements, we scaled the budget and fine-tuned our targeting strategy.
Over a span of two months, we invested a total of $20,150 in Meta Ads. This strategic effort generated $88,900 in revenue, showcasing a strong return on investment.
As we continued to optimize performance, we noticed gaps in the lead follow-up process. To address this, we integrated GoHighLevel (GHL) a powerful CRM and automation tool. With GHL, we implemented automated follow-up workflows to ensure leads were nurtured and booked without the need for manual intervention. This automation had a significant impact on conversion rates, streamlining the sales funnel and increasing overall efficiency.
The combination of Meta Ads and GHL automation played a crucial role in helping the client achieve over $200,000 in total revenue.